Business Trend: How are organisations thriving through disruption?

16 may 2018 | EY Article

The influential theory of disruptive innovation first articulated 20 years ago by Harvard Business School Professor Clayton Christensen has come under the spotlight of late.

  • What types of innovation are truly disruptive?
  • Is low cost the only basis for upending established business models?
  • Is it only outsiders who are capable of doing this?

Leaders of established companies seeking to be disruptive are challenging their management teams and workforces to revisit their products and processes, and to look outside the traditional enterprise walls for innovative approaches.